The above picture is taken from the current McCoys Crisps ad campaign, the tag-line of which is 'McCoys: Man Crisps'.
The guy in the picture is being sucked up and out of a pub through a futuristic plastic tube, having revealed to his 'mates' that he has a basic knowledge of ballet. This interest in areas other than football, violence and women with low self-esteem apparently renders him a mincing, nutless schoolgirl - a desperate and laughable excuse for a 'man'. Certainly not 'man' enough to enjoy a big meaty McCoys Crisp. So, it's the tube for him - or should we say 'her'!
Judging by this advert, we understand that McCoys Crisps define a 'man' as a 'boring, pointless, despicable fucking cunt who considers anyone with any originality or dynamism or passion to be a worthless screaming eunuch'.
Most male ballet dancers could probably kick the shit out your average pub-dwelling, McCoy-chomping, Nuts-reading personalityphobe. Lad culture is, and always has been, incredibly depressing and slightly sinister, and anyone who subscribes to it deserves to be castrated with a radio aerial and kicked down a well. Below is a Lad in action:
Here is another from the McCoys canon. Enjoy. Unless you're a homosexual, an intellectual, or someone who isn't a complete CUNT.
"So anyway", says Lad Clone 1, as his oestrogen-heavy pal is pumped swiftly from the establishment, "we all set for Tuesday?". Tuesday being the day that he and his accomplices march furiously through London's art galleries, theatres and libraries, clubbing any males they find to death.
Watch out for forthcoming McCoys Crisps campaigns, including 'McCoys: Not For Faggots', and 'McCoys: All Gay People Are Sub-Human And Deserve To Die'.
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